IBL Successfully Held
"The 3rd International Conference on CSR"
More Than 400 Participants From Private Sectors, Government and Non-Profit Organisations Gathered At The Event
Indonesia Business Links (IBL) held the 3rd International Conference on Corporate Social Responsibility (CSR) on Sep 29-30, 2010 at Balai Kartini Exhibition and Convention Center, Jakarta. The two-day conference was themed "Building Multi Sector Partnerships for Sustainable Development"
Opened by the Vice President of the Republic of Indonesia, Boediono, the international conference activities brought about 80 speakers and facilitators who are CSR practitioners from Indonesia and International agencies that focus on CSR activities. Interesting topics discussed at an international conference this time including corporate governance and transparency, local economic development, human capital development, environmental protection, as well as conflict and disaster risk reduction. Vice President Boediono in his speech requested all parties to support poverty eradication and private firms to collaborate with the government to alleviate poverty through corporate social responsibility (CSR) programs. In addition to the following the discussion in plenary and breakout sessions area, visitors can also enjoy CSR platform by 60 exhibitors around the conference area.
Noke Kiroyan, Chairman of the Board of patrons IBL, said, "This year's event is more successful than the two previous conferences in 2006 and 2008, both in the number of participants and the goals”. The conference is also able to bring together multi stakeholders to exchange ideas to achieve mutual understanding about CSR trends today. "From the discussions involving the various parties over the past two days, lot of positive things we gathered. We will continue to publish the results and recommendations that we have on CSR to public and community” said Noke.
IBL International partners, including the International Business Leaders Forum (IBLF) based in the UK, Business for Social Responsibility (BSR) from the U.S., Centre for International Private Enterprise (CIPE), International Labour Organization (ILO), Embassy of Canada, the ASEAN Foundation and other partners in the Asia supported the event by bringing international and regional perspective for CSR practitioners in Indonesia.
Although CSR term is popular among stakeholders in Indonesia, however, the implementation of CSR in this country faces many obstacles. Based on research conducted by the IBL in 2008, at least four existing CSR problems emerged on the ground, namely: no identical understanding of CSR, CSR activities are wrongly perceived by stakeholders as charity, companies are often subject to high demand by the community, and lack of trust between government, business, and community organizations on CSR.
Yanti T. Koestoer, Executive Director of IBL, said, "One key to overcome the main obstacles in implementing a CSR program is by creating a multi-partnership between governments, businesses and community organizations. By applying the multi-partnership system, then the CSR will be more focus, not overlapping, and mutually support each other."
According to Yanti T. Koestoer, existing problems in Indonesia are too big to be solved by one particular party, so that all parties should cooperate with each other.”With the cooperation of all parties, besides generating an understanding the concept of CSR, it will also create efficiency of time, effort, and cost so the implementation would be more manageable," she added.
Why Business Leaders Should Not Underestimate CSR
Many CSR program run by companies are similar or overlap with programs held with other companies. How the government, private companies, and NGO’s suppose to act for Further CSR development in Indonesia? Find out more ››
“3rd International Conference on Corporate Social Responsibility is one of the best ways to address multi-sector partnerships for sustainable development”
Where and When?
Do You Think You Know Corporate Social Responsibility (CSR)? Think Again.
Why do business need to consider social and environmental performance aside from financial one?
Why does CSR become a responsibility of the organization as a whole, not only related department or unit?
How do business implement CSR in specific theme such as building human capital, promoting good corporate governance, strengthening economy, environmental protection, social cohesion and disaster risk reduction? What are the best practices, challenges and best practices?
Corporations and organizations are still working to understand the meaning and scope of CSR in the business world. Even you think you know CSR, let's participate together with key representatives from business, government and non-profit sectors to :
The 3rd international Conference will present both international and national perspectives on CSR contributed by IBL's international partners including International Business Leaders' Forum-IBLF (a global CSR organization founded in the UK which facilitated IBL's establishment in 1998), Business for Social Responsibility-BSR (a leading CSR organization from the US), Center for International Private Enterprise -CIPE, plus other Asian counterparts. Representatives from multi-national and national companies and state owned enterprises together with local CSR experts will discuss and explain the challenges faced when building partnerships for sustainable development in the Indonesian context.
*According to Phillip Kotler and Nancy Lee in "Corporate Social Responsibility", 2005, Corporate social responsibility is a commitment to improve community wellbeing through discretionary business practices and contributions of corporate resources
System and Instrumentation on CSR. Why We need it
Ten (+1) Top Reasons Why You should Participate on
The 3rd ICCSR
- Articulate the meaning of CSR clearly and open channels for healthy discussion of key issues
- Increase your understanding and gain new insights from of CSR the experts
- Broaden your skills through best practices sessions from CSR practitioners
- Measure the effectiveness of current CSR program
- Develop strategy to apply your own CSR initiatives and programs
- Develop connections amongst CSR business leaders in Indonesia and around the world
- Networking - get up close and personal with your peers in the business industry
- Provide a space in which the other stakeholders can interact with you
- Build community around your CSR programs
- Do good for non-profit or social organization in Indonesia
- +1 Have fun with all the programs!
Who Should Attend?
Objectives
- Raise the awareness on CSR among private sector and relevant stakeholders
- Encourage business to be more socially responsible
- Creating an enabling environment or building multi-stakeholder partnership
Primary Goals
- Identify and build multi-sector partnership opportunities
- Highlight innovative programs and best practices in CSR by corporations in Indonesia and other countries
- Identify multi-sectoral partnership opportunities to environmental, social and governance issues pertaining to companies
What People Say About CSR
“CSR is full part of the company strategy; it contributes to the brand equity and CSR role and relevance has to be understood by every single employee.” – Bernard Ducros, President Director, PT.Tirta Investama –
“CSR is a company's responsibility toward its stakeholders: internally to become the company of choice and externally to ensure its license to operate” - Martiono Hadianto, President Director, PT. Newmont Pacific Nusantara -
“Corporate social responsibility is a hard-edge business decision. Not because it is a nice thing to do or because people are forcing us to do it….because it is a good for our business.” – Niall Fitzerald, Former CEO, Unilever -
“Our consumers are very sensitive to social and environment issues..we have actively engaged with them on these issues in the last ten years, and they have become very aware as consumers. They especially ask for information on environmental policies, workers’ rights and product safety.” - Walter Dondi, Director of Co-op Adriatica (Italy’s largest retailer) -
“It is not good enough to do what the law says. We need to be in the forefront of these social responsibility issues.” – Anders Dahlvig, CEO of IKEA, quoted in Financial Times -
Bisnis Harus Bertanggung Jawab Pada Lingkungan
Source: Kompas, 31 Agustus, 2010
Keberhasilan sebuah korporasi dalam memasarkan produk barang atau jasa tak bisa lepas dari peran lingkungan di mana korporasi itu berada. Sebab itu, semua korporasi dituntut memberikan "balas budi" pada lingkungannya agar bisa ikut merasakan keuntungan seperti yang direguk korporasi tersebut.
Hal itu kerap disebut sebagai aktivitas tanggung jawab sosial perusahaan (CSR). Namun, kegiatan CSR sebaiknya tak hanya berupa aktivitas seremonial belaka, seperti bagi-bagi sembako atau pemeriksaan kesehatan gratis. Tapi hendaknya CSR diarahkan untuk membantu masyarakat agar dapat memiliki peluang membangun usaha mandiri.
Guna memastikan fingsi CSR ini berjalan tepat sasaran, dibutuhkan sebuah forum yang beranggotakan korporasi, pemerintah dan masyarakat. Forum ini telah mengejawantah dalam Indonesia Business Links (IBL) yang didirikan sebagai forum bisnis pada tahun 1998, di mana International Business Leaders Forum (IBLF) berperan sebagai landasan instrumennya.
IBL mendorong meningkatnya kesadara dan kapasitas sektor swasta dalam hal CSR. IBL juga membantu memprakarsai kemitraan untuk pembangunan berkelanjutan.
Secara rutin IBL menggelar konferensi International di Bidang CSR. Konferensi ini memberikan sudut pandang seputar CSR secara nasional dan international dari mitra international IBL, termasuk IBLF yang berbasis di Inggris, Business International Leaders Forum (BSR) dari AS, Centre for International Private Enterprise (CIPE), International Labour Organization (ILO), dan mitra di kawasan Asia lainnya.
Dalam konferensi yang ketiga, yang digelar pada tanggal 29-30 September 2010 di Balai Kartini, Jakarta IBL menyuguhkan tema "Membangung Kemitraan Multisektor untuk Pembangunan Berkelanjutan"
Di sana diciptakan forum pembelajaran yang konduktif, yang fokus pada pengalaman nyata dan praktis yang pernah dialami perusahaan, LSM, maupun pemerintah daerah dalam menciptakan kemitraan.
Isu-isu seputar CSR yang tengah berkembang juga disajikan, seperti tata pembangunan ekonomi lokal, pengembangan sumber daya manusia, perlindungan linkungan, serta konflik dan pengurangan risiko bencana.
Target dari Konferensi International CSR ke 3 ini adalah meningkatkan kesadaran CSR di kalangan sektor swasta dan pemangku kepentingan guna mendorong bisnis agar lebih bertanggung jawab secara sosial dan menciptakan lingkungan yang menyokong kemitraan multipihak.
"Konferensi ini cakupannya internasional, ASEAN, dan nasional. Sebah itulah, selain perwakilan swasta, dari pemerintah hadir juga Wakil Presiden Boediono dan badan-badan pemerintah yang berhubungan dengan topic konferensi," kata Direktur Eksekutif IBL Yanti T.Koestoer, Jumat (27/8).[*/TYS]
